Project Applications

Dongdaemun Design Plaza (DDP)


Seoul, Korea


Seoul Metropolitan Government


Zaha Hadid Architects

Engineering Consultant

SAMOO Architects & Engineers / Arup / POSTECH

Construction Period

2007 - 2014

Type of Project

Complex Mall

Size of Structure


Main features used in this application Fibre reinforced concrete analysis Linear dynamic analysis with response spectrum

Description on this project

The DDP has been designed as a cultural hub at the center of Dongdaemun, a historic district of Seoul that is now renowned for 24-hour shopping and cafes. DDP is a place for people of all ages as a catalyst for the instigation and exchange of ideas and for new technologies and media to be explored. The variety of public spaces within DDP includes art/exhibition halls, conference halls, design museum/exhibition hall/pathway and etc. Like this, DDP is enable to present the widest diversity of exhibitions and events that feed the cultural vitality of the city.






Project Contact SAMOO Architects & Engineers
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    295, Olympic-ro, Songpa-gu, Seoul, 05510, Korea

  • Introduction

    SAMOO Architects & Engineers is a global architecture company which provides a total solution covering from architectural, urban, interior, sustainable design to engineering. Since 1976, SAMOO has completed about 8,000 projects. The more than 100 award-winning records explain SAMOO’s design competence which has been refined throughout the last 40 years.

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